Apple’s market share has grown from three or four per cent to slightly more than six percent.
If you were to extend that chart back in time, you would discover that Apple’s line at the bottom has been flat roughly since the dawn of modern computing.
The flat pink line at the bottom is Mac OS X.Īpple’s global market share for desktop/notebook operating systems is currently 6.5%.The green line peaking in 2009 and then heading down is unloved, soon-to-be-forgotten Windows Vista.The yellow line heading up to intersect it is Windows 7, which is now used on more PCs than Windows XP.The blue line plunging down is Windows XP.The chart below from StatCounter shows the global market share for desktop/notebook operating systems between July 2008 and October 2011. Perhaps you’ve assumed that Macs are starting to draw even with PCs in the market. Mac users proselytize loudly and vigorously for the superiority of computing on Macs, as always.
“Everybody knows” that photographers and graphic designers use only Macs.
When you see a computer used in a movie, there’s a good chance that it’s a Mac. iPads, however, so completely dominate the tablet market that Amazon opted not to directly compete but instead to seek a different niche that will leave Apple as the undisputed king of the 10’” tablets – for now, at least.Īpple’s lineup of Mac computers and its releases of OS X upgrades are watched by bloggers and the media almost as lovingly as its mobile devices. iPhones define the smartphone market, even if they do not completely dominate it now that Android has taken the lead in market share. Apple’s brilliant success since Steve Jobs returned in 1997 has made it the largest company in the world by almost any measure, with a market capitalization that exceeds Microsoft and Intel combined.
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